Giorgi Makatsaria
Giorgi MakatsariaVisual Designer

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Fugo — From content to screen

A digital signage platform for creating, scheduling, and publishing content across screens.

My role: Product Designer — UX/UI, product refinement, usability testing, and A/B testing.

The challenge

Make a complex workflow easy to follow: connect a screen, add content, decide where and when it plays, and publish with confidence.

The design process

The work is presented in a simple sequence: define the journey → structure the screens → develop the UI → test and refine. The core journey connects screen setup, media, playlists, scheduling, and publishing.

01 / Onboarding

The welcome screen introduces three clear actions: Add Screen → Add Content → Publish Content. Desktop and mobile layouts keep the same tasks visible while adapting their arrangement.

Onboarding — desktop and mobile

02 / Content Studio

Slides, a central canvas, media settings, and a timeline bring content creation into one workspace. Preview and playback controls connect the visual composition with how it appears on screen.

Content Studio

03 / Screen dashboard

Device status, active playlists, current content, and hardware details give users an overview of a selected screen.

Screen dashboard

Testing and refinement

My role included usability and A/B testing. The key UX question is whether users can complete the publishing journey clearly and confidently. Specific test findings and measured improvements are not included here.

Takeaway

The design brings screen management and content publishing into a connected experience, with clear actions and consistent patterns across devices.

The process sequence is a retrospective reconstruction. Images are AI presentations based on the original designs, not exact exports. Dashboard values are sample interface data.

GIOMAK

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Giorgi Makatsaria
Giorgi MakatsariaVisual Designer
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My Design Story

Hey, I'm Giorgi! 👋

I've always been fascinated by visuals. The way colors work together, how shapes create emotions, and how a simple idea can turn into something beautiful and useful.

What started as curiosity slowly became a passion, and eventually, my career.

Over the years, I've had the chance to work with creative teams at Artmedia, Smartweb, Fugo, Koncepted, and Lavapi, exploring everything from websites and digital experiences to products that solve real problems.

But for me, design has never been just about pushing pixels around. It's about finding that sweet spot where creativity meets functionality. I love turning complicated ideas into simple, thoughtful experiences that people actually enjoy using.

I'm also a big fan of sketching, experimenting with new ideas, and occasionally spending way too much time perfecting the tiniest details. Sometimes the best ideas come when I'm not even looking for them.

What keeps me going? That little spark of excitement when an idea finally comes together.

I'm still learning, still exploring, and still falling in love with design, one project at a time.

And honestly, I wouldn't have it any other way. ✌️

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